SEO - The Importance of Top Page Ranking
The higher your position in page ranking is becoming increasingly important in today’s competitive landscape. Having a top listing for a competitive keyword increases not only traffic and company visibility but more importantly profits.
According to an iProspects 2008 study, 68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results. The importance of appearing high in the search results has steadily increased over time.
Important Search Engine Results Page Statistics:
- 50% of users click on the first organic link to appear
- 250% more users click on the organic listings before the Pay Per Click Ads
- About 80% of users looking to purchase something start with search engines
As users move down the search engine results page, fewer clicks get distributed to each listing. Just like a newspaper where most user’s concentration is focused primarily above the fold. The “fold” is represented by the viewable area in your browser window without needing to scroll down the page.
Enquiro Eye Tracking Studies proposes how web searchers visually scan the search results shown on Google pages and which areas on the Google web page tend to get the maximum attention. .
General trends from map suggest:
- Most attention focused on the upper left corner of the search results
- Attention decreases the further down your eyes move on the page
- Lack of attention on ads in the right column
Today it is more imperative than ever for your organization’s website to be found within the top few search results, or the first page of search results, or at least within the first three pages of search results. Whether this is accomplished through optimization of organic searches, or through paid search advertisements, the need is undeniable. Ximda’s SEO consulting services can guide you every step of the way in gaining your page ranking position, for your free web analysis contact us…