Ximda: Web . Mobile . Social Media Agile Design and Development Consulting Company ›› Dallas/Fort Worth, Texas (TX)

Web 2.0 and Social Media

Getting the most out of web 2.0 and social media marketing campaigns. SEO and PPC can have a lot to do with increasing traffic through search engines while other online marketing tools can get your website visible to a specifically targeted audience. Using Social media marketing tools and practices can provide your business with the key to doors that were once locked to outsiders. The phenomenon of social media has become a mainstay in the way people communicate. Ex. Facebook, Myspace, LinkedIn, and numerous others

What is Social Media?

Social Media or social networking is the term that has been given to a breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.

Web 2.0 approach to Social Media

Web 2.0 in this case is the term given to the tools and techniques that form the core of many Social Media sites and channels. Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular web 2.0 social networking tools that are used in a successful social media marketing campaign.

Here are a few techniques that you can use to start embracing social media:

• Blogging. Not only do blogs improve your SEO (which is always a good thing), they enable you to build a relationship with your visitors. Blogs are a great way of communicating with your audience. Not sure what to blog about? Blogging about news and info specific to your industry is always a good start
• Networking. Sites such as LinkedIn, Plaxo and Facebook are amazing resources for getting in touch with people, generating leads, raising brand awareness and much more. They’re also becoming powerful business to business (B2B) tools, enabling companies to effortlessly communicate with their stakeholders.
• Digging. Add social bookmarking tools to all of your news and product pages which will allow your visitors to easily bookmark and share your content with their own networks. Sites such as Digg and Del.icio.us are a good starting point.
• Twittering. Twitter is a great way of keeping tabs on your friends, colleagues and workforce. Many people don’t get it initially, but once you do, you’ll be hooked! You can also feed(RSS) your blog to Twitter

Social media is changing the way company’s can interact with potential customers. The web is no longer a faceless medium. Social media marketing allows you to become an authority in your market sector by giving you the ability to build trust By empowering your audience with the ability to contribute and become involved, you will gradually build a strong relationship which develops brand loyalty.

Ximda’s social media consulting can immerse your company in the social media landscape by fully utilizing tools and techniques that meet your business goals. Contact us today for a free consultation.